Influence in Operation - Business, Politics, Life!

How Obama got elected, Rudd got sacked and Madoff went to jail.

Hot Topic ™ Speaker: Anthony McLean, Executive Director New Intelligence Can you afford not to know how to ethically influence others? Dr Robert Cialdini is the foremost expert in the field of social influence.  For over 30 years he has researched the scientifically proven principles that we can use to influence others in our direction.  That means, getting someone to do something they otherwise wouldn’t unless you asked.  Dr Cialdini’s award winning book Influence: Science and Practice has sold more than 2 million copies worldwide and was recognised by the New York Times as one of the most important business books of all time. This Hot Topic is being presented by Anthony McLean, the only Cialdini Method Certified Trainer (CMCT) in Australia.  Anthony has personally trained with Dr Cialdini and the rigorous accreditation process he has undertaken authorises him to teach Dr Cialdini’s principles, concepts and ideas and he consults to some of Australia’s biggest and most influential companies on the principles.  As one of an elite group of only 25 trainers in the world, Anthony will introduce participants to the principles and highlight how they are used well (Obama’s election is an example, as is Apple and the launch of the Ipad), but also how they are often misused (Bernie Madoff), and if not countered how they can have devastating effects (the swing against Kevin Rudd). What makes this Hot Topic different to other Influence programs is that many quote the principles from Dr Cialdini’s book but very few have the depth of knowledge and personal endorsement from the man himself to represent him and his research. Whether you need to influence clients, colleagues, managers, staff, partners, spouses or even children this Hot Topic will cover it all! During this Hot Topic you will learn: What the six scientifically proven principles are How they are often misused How to use them more effectively Gain an understanding of how to become more persuasive in both written and verbal interactions with others Who should attend? If you deal with people and are required to have them work with you rather than against you then this Hot Topic is for you.  Some of the biggest global names use these principles in leadership, management, staff relations, marketing and sales.  IBM, KPMG, Morgan Stanley Smith Barney, Berkshire Hathaway, Astra Zeneca, Coca Cola are just some of the brands that are where they are because they know how to work with these principles.  Even the APSC has recently released advice stressing how important it is for all Government departments and staff to become more persuasive in progressing public policy.  So regardless of what position you hold, if you need people to agree with you, move in your direction or accept your proposal can you afford to not attend? About your speaker Anthony McLean is a former police officer with tertiary qualifications in Criminology and Intelligence. When working in areas like homicide and counter-terrorism Anthony became fascinated in how to ethically influence others to do things they otherwise wouldn’t. This led him to seek out and train with the foremost expert in the world, Dr Robert Cialdini. Anthony is one of an elite group of 25 active Cialdini Method Certified Trainers (CMCT) in the world authorised to deliver Dr Ciaildini’s Principles of Persuasion Workshop. He is Australia’s only CMCT and currently works with some of Australia’s premiere organisations in the field of influence. Of Anthony Dr Cialdini says “In front of a group, Anthony McLean is positively magnetic, drawing from his audiences levels of attention, comprehension, and insight that are remarkable. What a competitive advantage it is to have him as a teammate!" Anthony is a sought after training professional, consultant and speaker both nationally and internationally. He is currently the ACT President of the Australian Institute of Training and Development (AITD) and an active board director. Cancellation Policy Cancellations are non-refundable, however, participant substitution is available. Please notify the Membership Team on 1300 651 811 if participant substitution is required. Terms and Conditions Please note that prices are inclusive of GST. The event program is confirmed at the date of printing.  AIM reserves the right to change the program at any time. Every effort will be made to ensure a program of equivalent standard.  Where circumstances force AIM to cancel a conference, the liability of AIM shall be limited to a refund of any fees paid for that particular event. AIM is concerned with the protection of your privacy. We support the Privacy Principles contained in the Privacy Act 1988 (Cth), as amended. 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